AI for fashion brands
Which AI platform should a fashion brand use for campaign images and video?
A fashion brand needs the same face and the exact garment across a whole series, realistic fabric and skin, and movement for video. Miravela is built for that: the agent settles the face, the garment and the setting once as references, then produces the campaign, the lookbook and the films on the best model for each shot, at maximum quality, with approval and delivery in one place.
The two things that break a fashion series
Eight visuals with eight different faces, or a coat whose collar changes from one image to the next: that is the usual failure of AI fashion production, discovered at the end, after the budget is spent.
On Miravela the agent starts every multi-visual brief by naming what must stay identical — the face, the garment, the logo, the location — and settling each one: you drop the photo you have, or the agent builds that element first, you pick one, and the whole series carries it.
Campaign, lookbook and e-commerce from the same brief
The same brief can produce the editorial campaign, the on-model lookbook from your product photos, and short films for social.
- Editorial realism for skin, fabric and film grain on the strongest image models.
- Runway walks and fabric in motion on the video models built for movement.
- Restyle or recast an existing video (swap a face, copy the moves) when you already have footage.
- Every visual reframed to every social format and upscaled to 4K.
How it works on Miravela
The same six steps for every campaign, each one a screen rather than an email thread:
- Brief — paste the email, the deck or a voice note; the built-in agent turns it into a structured brief.
- Constants — the agent names what must stay identical across the set (product, face, logo, outfit) and settles each one before writing a single prompt.
- Generation — the best model for each shot, among twelve image and video models, always at its maximum quality, with your brand kit applied.
- Finishing — edit a visual in one sentence, reframe one image into every format, upscale to 4K.
- Approval — your marketing lead or your client reviews, comments and approves in a private portal.
- Delivery — download, ZIP, or an automatic copy in your own Google Drive.
Questions people ask
- Can AI keep the same model across a whole campaign?
- Yes, if the face is fixed first and passed as a reference to every image. Miravela does this by default on any multi-visual brief. A real person’s face needs that person’s written consent; an AI-created face built for the campaign does not.
- Can we start from our product photos?
- Yes. Packshots and flat photos are references: the garment is kept and placed on a model, in a setting, in every format you need.
- Is AI-generated content marked as such?
- Yes. Every image and video Miravela stores carries an IPTC “AI-generated” metadata block, without re-encoding the pixels, which is what the EU AI Act transparency rules ask for. Files already signed by their model provider keep that signature. The prompt history of every visual is kept and can be exported, which documents your creative input.