AI for wine and spirits brands

Can AI create campaign visuals for wine and spirits brands?

Yes, as long as the bottle and label are never improvised: they come from your packshots and stay identical across the series, while the AI builds the scenes, seasons and serves around them. Miravela fixes the bottle as a reference before any prompt, picks the best model for glass, liquid and light at maximum quality, and takes the set to approval and delivery in every format.

Mira planning a campaign on a client page, next to the visuals already made
Mira planning a campaign on a client page, next to the visuals already made

Bottles, labels and liquid

Labels carry the name, the vintage and legal mentions; a bottle shape is a trademark. The bottle is a campaign constant on Miravela: one reference, carried into every prompt, and any drift corrected in one sentence at the selection step.

  1. Still lifes, serves and cocktails with realistic glass and liquid.
  2. Festive and seasonal campaigns produced in days, not weeks.
  3. Short films with native sound for launches and social.
  4. Every visual in every format, upscaled to 4K.

Responsible-drinking rules

Alcohol advertising rules differ by country (in France, the Loi Évin). They decide what a scene may show; they are a brief constraint, and your legal review stays the final word before publication.

How it works on Miravela

The same six steps for every campaign, each one a screen rather than an email thread:

  1. Brief — paste the email, the deck or a voice note; the built-in agent turns it into a structured brief.
  2. Constants — the agent names what must stay identical across the set (product, face, logo, outfit) and settles each one before writing a single prompt.
  3. Generation — the best model for each shot, among twelve image and video models, always at its maximum quality, with your brand kit applied.
  4. Finishing — edit a visual in one sentence, reframe one image into every format, upscale to 4K.
  5. Approval — your marketing lead or your client reviews, comments and approves in a private portal.
  6. Delivery — download, ZIP, or an automatic copy in your own Google Drive.

Questions people ask

Will the label text be correct?
The label comes from your packshot, not from a description, so it is kept. Small text should always be checked at the selection step, and a visual can be corrected in one sentence.
Can we produce a Christmas campaign quickly?
Yes. From one brief, the agent prepares the whole series with the bottle fixed, and the selection goes to your team for approval in a private portal.
Is AI-generated content marked as such?
Yes. Every image and video Miravela stores carries an IPTC “AI-generated” metadata block, without re-encoding the pixels, which is what the EU AI Act transparency rules ask for. Files already signed by their model provider keep that signature. The prompt history of every visual is kept and can be exported, which documents your creative input.